Why Patient Photos Should Be Linked to Medical Records

November 9, 2016/10767 views / 2 Comments/in Biometric Hardware, BLOG, Facial Reciognition, Future of Biometrics, Health Care, Patient Identification, Patient Matching, Patient Outcomes, Patient Safety /by John Trader

The following post on why patient photos should be added to medical records to improve patient safety was submitted by Michael Trader, President and Co-Founder of RightPatient®

The Push to Increase Patient ID Accuracy and Safety

Achieving accurate patient identification in healthcare is an important catalyst to ensure safe, cost-effective care delivery. Although we believe that accurate patient ID should have received more attention and scrutiny parallel to the rapid digitization of the healthcare industry, the issue has finally been thrust into the spotlight by powerful organizations such as AHIMA, the ONC, and CHIME as something that must be solved in order for other mandates (e.g. interoperability, health information exchange, population health, etc.) to materialize.

Why aren’t more healthcare providers capturing patient photos during registration?

Many healthcare organizations have proactively addressed the lingering issue of accurate patient identification by implementing new technologies that supplement existing methods of obtaining demographic information, insurance cards, and proof of ID. The idea is to add biometrics as an added layer of identity protection, security, and identification accuracy by asking patients to provide a physiological token prior to accessing health data and/or medical services. Biometrics for patient ID has rapidly caught on as a proven method to prevent fraud and medical ID theft, improve data integrity, prevent duplicate medical records, and safeguard protected health information (PHI).

Patient Photos Should be Captured During Registration

Despite the rising demand for biometric patient identification to improve patient identification and increase safety, not all solutions are created equal. Healthcare organizations that invest in unilateral biometric patient identification solutions quickly discover that they do not have the ability to easily and automatically capture the patient photo during registration and subsequent visits. This is unfortunate as the photo plays an important role in patient safety and in driving additional value throughout the ecosystem.

In addition, capturing the patient photo with a web camera during initial registration is not enough. This method often produces very poor quality photos, adds an extra step to the process, and the photos cannot be relied upon for other potential uses, such as facial recognition to verify patient identities during remote encounters.

One important differentiator that should be considered when researching a biometric ID solution is whether or not it offers the ability to capture a high-quality patient photo and recognize the patient in a single step. Why?

Patient photos are proven to reduce medical errors.
Respected, influential healthcare organizations recommend including patient photos with their medical record.
Patient photos increase patient safety.
Photos can be used as a second credential for multi-factor patient authentication.
The photo serves as a visual reminder to the provider, thereby enhancing caregiver communication with the patient.
High-quality patient photos allow healthcare providers to leverage facial recognition for accurate patient ID when patient’s access PHI or services in non-traditional settings such as mHealth apps, patient portals, and telemedicine. This enables a holistic approach to establishing accurate patient ID because it addresses all points along the care continuum instead of a narrow approach that only covers patient ID at the point of service in a brick and mortar setting.
In areas like the ED where time is critical, utilizing a web camera and adding an extra step in the workflow is impractical and inefficient.

Criteria that Defines an Effective Biometric Patient ID Solution

In addition to the points mentioned above and the standard questions that should be asked when researching the adoption of a biometric patient ID solution, we recommend that healthcare providers seriously consider the unique value of a platform like RightPatient® that seamlessly captures patient photos and identifies patients in a single step during registration, subsequent visits to a medical facility, and other touchpoints along the care continuum. This establishes a concrete, two-factor audit trail of patient visit activity and identity assurance.

Verify that the biometric patient ID solution offers the following patient photo capture features:

Convenience – Is the patient photo capture process easy and convenient for patients and staff? Photo capture should happen simultaneously with capturing their biometric credentials and should be fast. Otherwise, you run into delays and registration roadblocks in areas like the emergency room where time is of the essence.
Seamless integration and functionality – Patient identification and photo capture should be a seamless part of EHR workflow and not require staff to sign in and out of applications or constantly toggle between applications.
Affordability – Biometric patient ID platforms that offer simultaneous photo capture should be flexible and affordable and offer a software-as-a-service (SaaS) model option.

Conclusion

Capturing patient photos to increase safety and reduce medical costs is not a new concept in healthcare, yet it has failed to become mainstream compared to other industries. In fact, according to a recent report from the ECRI, despite the proven research that photos increase safety and engagement, only 20% of existing providers currently use patient photos. 20%! Think about that in the context of other industries that have used customer photos as part of their routine identification security protocols for years: membership management (e.g. gyms, fitness clubs), banking and finance, retail, education, government — the list is long.

If other industries have relied on the use of photos to augment identification accuracy, why is healthcare so far behind the curve? It seems as if healthcare market conditions and current and future initiatives to improve delivery, achieve better outcomes, perfect individual and population health, and reduce the cost of care are setting the stage for technology that can quickly and seamlessly capture patient photos as part of the identification process. The question is, are you investing in the right solution to harness this power?

Michael Trader is President and Co-Founder of RightPatient®. Michael is responsible for overseeing business development and marketing activities, government outreach, and for providing senior leadership on business and policy issues.

4 Ways Tech Has Changed How Healthcare Providers Handle Patient ID Protocols

October 12, 2016/7135 views / 0 Comments/in BLOG, Guest Blog Posts, Health Care, Patient Identification, Patient Matching, Patient Safety /by John Trader

The following post on patient ID in healthcare was submitted by Anica Oaks.

Methods of patient identification are critical to matching patients with their intended treatment in busy healthcare facilities. The failure to accomplish this has led to some serious consequences for patients and providers alike, in the form of unnecessary surgeries and wrong patient amputations resulting in a marked rise of lawsuits and malpractice insurance costs. Here are some technical solutions that healthcare professionals are looking at to help solve this problem.

Learn more about patient ID technologies and their impact on patient safety in healthcare.

1. Barcodes
Barcodes offer a convenient and cost-effective approach to establishing patient identity. New patients are entered into the system and issued a bar-coded ID bracelet which can be read by scanners at various locations during treatment, and automatically checked against patient databases. The same barcode can be printed on other documentation to be sure there is a match between the ID bracelet and any medications, test results, or scheduled treatments.

2. RFID Chips
Radio Frequency ID (RFID) chips emitting a unique signal are being touted as a better alternative to barcodes. These can be embedded in wristbands, hospital beds, or patient ID badges. Sensors reading this signal can generate the matching patient records on electronic devices. One advantage over barcodes is that chips can be read from a greater distance; sensors placed throughout the facility can also monitor patient movements for safety and security. RFID chips are also harder to duplicate. For this reason they are advocated by the FDA.

3. Staff Training
Identifying patients and administering ID protocols both upon admission and before receiving treatment typically falls to the nursing staff. Today’s nurses must be technically as well as medically trained to be effective in using the various patient ID technologies. A modern ADN to MSN online program (Associate Degree in Nursing to Master of Science in Nursing) better prepares nurses to understand and apply the technologies in use.

4. Biometrics
Using biometric devices is a fairly new but effective means of positive patient identification. Patient ID in healthcare now offers biometric devices that read iris patterns or even facial structure and are then matched against existing patient data to easily confirm identities. Barcodes or RFIDs leave room for error. A biometric characteristic, however, has only one possible match. Though these systems are more expensive to implement, their reliability and ease of use may be a wise investment.

Healthcare facilities today are faced with the need for stricter standards of patient identification. This is not just to safeguard patient health and professional integrity, but to guard against fraudulent use of ID to obtain drugs or free medical treatment. Today’s technology seems to finally be up to the challenge.

Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.

3 Ways Iris Recognition On Smartphones Will Change Patient ID In Healthcare

October 4, 2016/10240 views / 0 Comments/in BLOG, Data Integrity, Future of Biometrics, Health Care, Iris Recognition, Medical Identity Theft, Mobile, Patient Identification, Patient Matching, Patient Safety, Photo Biometrics /by John Trader

The following post on iris recognition for patient ID in healthcare was submitted by Brad Marshall, Enterprise Development Consultant with RightPatient®

Smartphones as the “future of medicine”

In case you may have missed the news, last month Samsung released the Galaxy Note 7, making it the first commercially available smartphone that features iris recognition biometric identification technology. The recent recall of this phone because of a faulty battery that could catch fire notwithstanding, the ability for consumers to now leverage iris recognition on their smartphones promises to continue the rapid evolution of adopting more secure patient identification technology on digital devices in healthcare.

Iris recognition for patient ID on smartphones will increase patient and provider confidence in using a smartphone for mhealth data access and services.

Many say that the future of medicine is on our smartphones and with good reason. Both patients and providers are rapidly gravitating to these devices for myriad reasons including administering routine medical tests, sharing data, and ensuring medication adherence. However, despite the tremendous potential for the smartphone to radically alter healthcare delivery, serious issues remain about hacking and personal privacy which inhibits more widespread use of these devices because many on both sides of the healthcare aisle still aren’t convinced that sensitive protected health information (PHI) is adequately protected and kept secure.

The healthcare industry was buoyed by the introduction of iris recognition as a security measure to protect access and keep PHI secure. Here are 3 reasons why iris recognition on smartphones will significantly improve patient ID and help fuel the rise in the use of these devices in healthcare:

Accuracy: Iris recognition is widely considered to be the most accurate and hygienic form of biometric identification. Smartphones are playing a more prominent role in healthcare on both sides of the spectrum with patients increasingly using the devices to access protected health information through patient portals, share information with providers, for telehealth, and to make appointments and order prescriptions. Providers like smartphones because of their portability, accessibility, and mobility. The ability of iris recognition to replace less reliable and less accurate methods of biometric authentication on smartphones (e.g. fingerprints) will help increase and sustain the momentum of their use in healthcare. This bodes well for the industry wide push to establish fluid interoperability based on clean data because it lends confidence that PHI is accurate providing healthcare providers the confidence to participate in health information exchanges on both a regional and national scale.
Eligibility expansion: As of 2015, 68% of American adults owned a smartphone, and 62% of smartphone owners had used their phones to look up information about a health condition (source: http://bit.ly/2dGZ0kQ). The question isn’t whether smartphone use will rise in healthcare, it’s how fast it will rise and how many people will continue to adopt it. Unlike other biometric technologies such as fingerprints that have previously been used on smartphones and rely on skin integrity to work effectively which automatically rules out a certain percentage of the population due to ethnicity, age, climate, and skin condition, iris recognition can be used by virtually anyone dramatically increasing the eligibility of those that are eligible to use it. (And, sorry Network World but your assertion that iris recognition “can’t be used as a verification feature for the blind or people with cataracts…” is inaccurate). We know for a fact that iris recognition does work with blind people and patients with cataracts because dozens of hospitals that use our iris biometric patient identification solution have used it successfully in these cases.
Patient Experience: Among the many benefits ushered into our lives from the digital healthcare revolution, increased transparency and accountability is fundamentally improving the provider/patient relationship. Mhealth apps and patient portals have played a key role to help increase patient engagement and accountability for their health but a broad range of privacy concerns remain that have inhibited their widespread use across the healthcare landscape. Iris recognition on smartphones promises to significantly improve patient confidence that their medical identity is protected before they begin to use apps and portals and provides peace of mind that healthcare providers are deploying the most accurate biometric identification technology available in an effort to ensure privacy and security. There is a strong argument that the use of iris recognition on smartphones will improve the patient experience in healthcare.

Conclusion

There is little doubt that smartphones will continue to be a rising conduit for access to data and healthcare services in the future. The introduction of iris recognition on smartphones will only help to instill confidence in patients that their privacy and medical identities are protected and help providers to ensure their databases are clean and accurate thereby boosting participation in mhealth as a viable channel in healthcare.

Have you used iris recognition to verify your identity on a smartphone prior to accessing an mhealth app, telemedicine, or perhaps another digital health tool? How was your experience and do you feel more confident that your medical identity is better protected? Share your comments with us below.

Brad Marshall is an Enterprise Development Consultant with RightPatient®. With several years of experience implementing both large and small scale biometric patient identification projects in healthcare, Brad works closely with key hospital executives and front line staff to ensure project success.

Poor Infection Control at Hospitals Poses Serious Risks to Patient Safety

September 17, 2016/8597 views / 0 Comments/in BLOG, Guest Blog Posts, Health Care, Infection Control, Patient Safety /by John Trader

The following guest post on infection control in healthcare was submitted by Cade Parian.

Millions Impacted

There are an estimated 1.7 million cases of hospital-acquired infections every year. Almost 100,000 of those cases result in death.

Infections contracted in hospital settings are technically called healthcare-associated infections or HAI’s. They are caused by exposure to bacteria, fungi, or viruses while in a healthcare setting. Common healthcare procedures where infections are introduced are during surgery; catheter insertion; ventilation services; and any type of injection.

What is the most effective way to reduce hospital borne infections to increase patient safety in healthcare?

The Centers for Disease Control estimate that 1 in 20 hospitalized patients develop some type of infection.

Common Types of Infection

Some Healthcare-Acquired Infections go unnoticed with little harm. However, others are devastating. Patients endure physical pain and suffering as well as financial devastation due to the increased treatment costs. Some infections cause permanent damage and even death.

Catheter-Assisted Urinary Tract Infections – One of the more preventable infections. It often occurs when a catheter is left in a patient too long. Commonly affected areas are the urethra, bladder, ureters, and kidneys.

Pneumonia Caused by Ventilators – Infection that develops 48 hours or more after mechanical ventilation is given. The lower respiratory tract or lung parenchyma is invaded by microorganisms causing this infection.

Necrotizing Fascitis or Flesh Eating Bacteria – While rare, this serious bacterial infection spreads quickly and kills the body’s soft tissue.

Clostridium Difficile or C. diff – These bacteria live in your digestive tract. When these bacteria overgrow, it releases toxins that attack the lining of the intestines. 14,000 deaths (mostly the elderly) are caused each year.

Carbapenem-Resistant Enterobacteriaceae or CRE – These germs are highly resistant to antibiotics. More than 50% of the cases cause death. Most cases are caused by improper use of a duodenoscope. There are multiple types of CRE’s including:
• Klebsiella;
• Escherichia Coli or E. Coli;
• Klebsiella Pheumoniae Carbapenemase or KPC;
• New Delhi Metallo-beta-lactamase or NDM; and
• Verona Integron-Mediated Metallo-Lactamase or VIM.

Meningitis – The meninges are the protective lining around the brain and spinal cord. Meningitis often comes in outbreaks of multiple cases. Usually a contaminated instrument or drug causes the meningitis to spread.

Methicillin-Resistant Staphylococcus Aureus or MRSA – These bacteria live in your nose and on your skin. When it enters surgical sites, it becomes invasive. It can lead to heart valve infections, bone infections, organ abscesses, joint infections, and sepsis or blood poisoning. The danger is bigger for MRSA, because it is not commonly killed by standard antibiotics.

Sepsis – A deadly blood infection that triggers widespread inflammation of the body. It affects over 1 million American each year. Multiple organ failure and even death are caused by sepsis or septicemia.

Infections Cost Healthcare Billions

JAMA Internal Medicine issued a study in September 2013 estimating that healthcare-acquired infections cost the US healthcare system almost $10 billion per year. Many of those infections are preventable.

The average cost of treating common hospital infections are:
• Central Line Associated Bloodstream Infections – $45,000
• Ventilator-Associated Pneumonia – $40,144
• Surgical Site Infections – $20,785
• C. Diff. – $11,000

There are several things hospital staff can do in order to minimize risk of hospital-acquired infections such as:

• Washing hands often
• Keeping patient skin clean around wounds
• Wear gowns, masks and gloves

Hospital infections should be prevented in order to reduce morbidity, mortality, duration of hospital stay, and cost. Good hygiene and aseptic techniques have generally proved to be successful, but these practices are often not sustainable. Keeping constant watch and following the simple steps above could help minimize the risk of infections.

Another way hospitals are preventing infection control issues is by using touchless solutions. For instance, many caregivers are using RightPatient to ensure accurate patient identification. The touchless platform uses photos of the patients to identify them across the continuum of care, ensuring a hygienic and safe environment for everyone. All the patients need to do is look at the camera – the platform matches the photo with the one saved during registration, ensuring accurate patient identification, reducing infection control issues, and enhancing patient safety.

Cade Parian is a Metro Atlanta Personal Injury Lawyer representing injured people all over the nation. His folksy demeanor coupled with his ability to fit into any social and professional situation make him an attorney called upon by clients and other attorneys alike. A husband and father of two young children, he enjoys being the worst golfer on any golf course at any time when not preparing for trial or chasing children.

Patient Acceptance of Biometrics for Patient ID Points to Hope, not Hype

September 15, 2016/5902 views / 0 Comments/in BLOG, Future of Biometrics, Guest Blog Posts, Medical Identity Theft, Patient Identification, Patient Safety /by John Trader

The following guest post on the use of biometrics for patient ID in healthcare was submitted by Jeremy Floyd, VP of Sales with RightPatient®.

After working in the biometrics industry for over a decade, one important lesson I have learned is that public misunderstanding of the technology for personal identification often overshadows real world results. In other words, after being pounded for years with sensationalist depictions of biometrics on the big screen, on the pages of science fantasy novels, and in the media through often gross misinterpretations of how the technology works in real life, biometrics is now being used by hundreds of millions of people around the world each and every day absent of the fears and intrepidations so often described as severe limitations to widespread adoption. For every article that prognosticates the “hype cycle” of biometrics and the “fears” that consumers won’t accept it, there is a counter example of how this technology is positively impacting many different areas of our lives.

High acceptance levels of using biometrics for patient ID have us optimistic that the technology will have a big impact on improving patient safety in healthcare.

From an end user perspective, deployments of biometric technology in government and commercial environments generally fall into two participatory categories: mandatory and voluntary. Mandatory participation of biometric deployments generally falls under governmental use in environments such as border control, national ID, and voter registration for example. If you aren’t willing to participate and have your biometrics captured in these capacities, you will be excluded from engaging in any of these aforementioned activities which could have a severe impact on your well being and quality of life not to mention your ability to freely travel and benefit from government services.

However, mandatory deployments of biometric technology aren’t limited to governmental initiatives and can often spill over into the commercial sector. For example, a company may decide to adopt biometrics for employee time and attendance or perhaps use biometrics for access control to safeguard entry into restricted areas. In these cases, the use of biometrics may be mandatory although questions may arise as to whether an employee would have the right to refuse participation, but that’s another discussion – a different topic for a different blog post.

When you think of voluntary deployments of biometrics from a participatory perspective, think of it’s use for patient identification in healthcare, or as an added security feature to better protect smartphone access. Both of these environments are examples of places where biometrics is offered, but end users aren’t required to participate.

As a firsthand witness to the rapid growth of biometrics for patient ID in healthcare, I have visited hospitals where the technology is used and watched how patients have reacted when introduced to it. When presented with the option of using biometrics to protect their medical identities and ensure their safety throughout the care continuum with a clear understanding of how their information is protected, over 99% of patients voluntarily opt-in and enroll themselves.

Long considered the holy grail of deployment success and a positive return on investment (ROI), patient voluntary opt-ins are perhaps the single most important aspect of deployment success and points to the hope that, just like many other industries who have been entrenched in the use of biometrics for individual identification, the use of the technology to establish accurate identification in healthcare is now an important cog in overall widespread global adoption and acceptance. This point becomes an integral ingredient for hope that other hospitals and health systems around the world may follow suit and continue the growth and expansion of biometrics for patient ID by allaying any fears that patients won’t want to participate. They are indeed participating, in staggering numbers.

When framing your own perceptions of biometrics for individual identification, ask yourself whether the motivation to use it is commensurate with your own personal goals of ensuring identity protection for yourself and your family. In the case of patient identification in healthcare and in light of the millions who are subjected to medical errors and ID theft each year, is biometrics your best shot and the most effective way to protect yourself? Over 99% of patients where the technology is currently used say yes.

There is great hope for an expansion of biometrics for patient ID in healthcare.

Jeremy has worked in the biometrics industry for nearly a decade and has real world experience with fingerprint, palm vein, finger vein, iris and face recognition technologies. He currently oversees the RightPatient™ Healthcare division of M2SYS Technology, including sales, business development and project management. Before taking over the Healthcare unit, Jeremy spearheaded the growth of the core biometrics division, working closely with Fortune 500 clients like ADP, JP Morgan & BAE Systems to implement biometrics in large identity management projects.

6 Tips for Helping Your Patients Feel Safe in Your Office

September 13, 2016/5669 views / 0 Comments/in BLOG, Guest Blog Posts, Infection Control, Patient Safety /by John Trader

The following guest post on patient safety in healthcare was submitted by Kara Masterson.

The relationship between patients and their medical care providers is fundamental to the effectiveness of treatment. A lot of people don’t feel comfortable in doctors’ offices, some more than others. Professionals such as dentists, counselors, and therapists can have a hard time dealing with scared patients. A doctor must have a way to forge a relationship and maintain it throughout, and that begins by making patients feel safe when they visit your office. Here are just a few tips to help make that possible:

Learn more about practical tips you can adopt at the doctor’s office to increase patient safety.

Polite Staff

Some of the fears that individuals have are results of bad experiences that start at the reception desk of a doctor’s office. The first encounter that a patient gets shapes their perception of how the place operates, so if it’s a bad one, it will affect how they behave when they see you. Ensure that all the staff members know how to talk to patients and keep the comfortable.

Non-Threatening Surroundings

Fear of a doctor’s office may arise from the environment that patients have to be in when they come for their appointments. This problem is, especially a common one in dentists’ offices where patients take one look and fear sets in. Bric-a-brac spread around the room can distract patients from intimidating tools or equipment present in the settings. Kid-friendly furniture, TV, toys, and play areas can also make your office more accommodating to kids.

Initiate Conversations

Some patients find it hard to open up when undergoing therapy, making it necessary to try a few tactics to get them to talk. Therapists and counselors who have been through social work doctoral programs have the skills to communicate with patients in ways that calm their fears. You should establish a technique to talk to patients that include using the right language, words, and tone.

Sensitivity

Good bedside manners will go a long way in getting rid of fears in your patients. Things like disrobing for tests can be uncomfortable for some people, so be sensitive to their feelings and reassure them when they need it. People always like having someone there for them that is sensitive to how they are feeling.

Explain

Doctors sometimes forget that patients don’t have an inherent knowledge of what they are talking about and ramble on and on when giving information. Take the time to lay out details for a patient and take them through every step. Don’t confuse patients with jargon. By taking time to explain to your patients in their language what is happening you can really help make them feel more comfortable.

Engage

A patient may have concerns such as the cost of treatment and financing options but may be too afraid to ask you upfront. The NCBH recommends engaging patients by asking questions to open opportunities.

Overall, there are tons of different things you can do to help your patients feel comfortable in your office. You want to make sure that you space is comfortable and secure for everyone that comes in it. Not only can that help make your patients feel good, but it can help you feel good as well.

Kara Masterson is a freelance writer from Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.

3 Things You Didn’t Know About Breast Cancer Prevention

August 25, 2016/4070 views / 0 Comments/in BLOG, Guest Blog Posts, Patient Safety /by John Trader

The following guest post on patient safety and breast cancer prevention was submitted by Meghan Belnap.

Each year, over 300,000 people are diagnosed with breast cancer. The precise cause of this type of cancer is unknown, but there are certain things that have been proven to increase a person’s chance of getting breast cancer. Most people know that avoiding radiation or carcinogenic chemicals can reduce breast cancer risks, but you may be surprised about these breast cancer prevention tips.

Learn more about possible ways to prevent breast cancer.

Oral Contraception May Be Harmful

According to the American Association for Cancer Research, taking certain types of hormonal birth control pills increases a woman’s breast cancer risk by 50 percent. This occurs because the pills alter hormone levels throughout the body and end up affecting breast tissue. The most dangerous oral contraceptives are ones that contain progestin and estrogen, so you may want to switch to non-hormonal birth control or pills that contain only progestin if you are worried about the possibility of developing breast cancer.

Alcohol Is Linked to Increased Breast Cancer Risks

Medical research has found that even drinking just one alcoholic beverage a day greatly boosts breast cancer rates. Women who have three alcoholic beverages a month are 15 percent more likely to get breast cancer than women who do not drink any alcohol. Alcohol increases estrogen levels, so it can cause estrogen-receptor-positive breast cancer to develop. It is also a toxic material that can harm individual cells, and damaged cells are more likely to mutate into cancerous cells.

Eating the Right Foods Does Matter

Preventing breast cancer isn’t just about eliminating unhealthy foods from your diet. Including breast cancer fighting foods to your menu can be extremely beneficial. Foods that contain antioxidants can prevent oxidative cellular damage, and some foods contain compounds that have been shown to kill precancerous cells. Cancer preventing foods to add to your diet include broccoli, garlic, walnuts, apples, flaxseed, pomegranates, and turmeric.

Conclusion

It may be impossible to completely prevent breast cancer, but these things can greatly reduce your risks. If you do develop breast cancer, the key to survival is detecting it and receiving treatment as soon as possible. New developments in radiology make it possible to target areas containing cancerous cells, so it is possible to treat breast cancer without harming the rest of your body. Find more information about these technological advancements online or talk to your doctor. It is important to be aware of any changes to breast tissue and contact your doctor as soon as possible if you notice something abnormal.

Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.

6 Things Medical Institutions Can Do To Gain Patient Trust

August 10, 2016/7062 views / 0 Comments/in BLOG, Guest Blog Posts, Health Care, Patient Safety /by John Trader

The following guest post on building patient trust was submitted by Andrea Bell.

Health institutions play an essential role in people’s lives today. With increasing health consciousness, the demand for health institutions including hospitals and private clinics has reached a whole new level.

This increase in demand has naturally resulted in the development of a large number of healthcare institutes – all of them founded with an aim to take over the market. This is why it has become challenging for businesses operating in the health sector to gain patient’s s loyalty in the long run.

What are some simple, yet effective things medical institutions can do to gain patient trust?

Research shows that the number of hospital jobs increased by 306% in 2015 with 172,200 payroll additions compared to the 42,400 jobs created in the same industry in 2014, as stated by the Bureau of Labor Statistics.

If you are concerned about holding on to your healthcare customer base at a time when newer facilities are emerging all around you, worry no more. Remember, when patients choose a specific healthcare provider, they consider a number of financial, emotional and personal factors.

We decided to write this article to help you build long-term relationships with your patients in a way that they would never prefer any other facility over yours. Here are the 6 things you can do to gain patients’ trust.

1. Build close relationships with patients

When it comes to choosing doctors and hospitals, patients usually make choices out of emotional and personal values and feelings. Of course, you can trumpet your customer ratings and your hospital rankings as much as you want on your Facebook page, but patients will always make the final decision with their hearts.

To build strong and solid relationships with patients, you need to create a culture where the hospital staff develops close bonds with patients as part of their professional duties.

This includes gestures like conversing with patients when they have long stays at the hospital, relieving them in a friendly manner, and literally treating them like you would a family member who is sick. Most patients are vulnerable and in utmost need of love, care and compassion as they fight with health-related challenges. Like any other industry, word-of-mouth can make or break your business, and is a more effective marketing tool than any other if you want to gain customer loyalty in the long run.

The reputation of a business and its brand image improves gradually through personal recommendations of those who have experienced the service. 74% consumers say word-of-mouth is a key influencer in their purchasing decisions.

2. Create a seamless experience for patients

The last thing a patient is interested in is understanding how your facility’s processes work. They are looking for care, and expecting the hospital staff to take care of the rest for them.

The staff must take some steps to elevate confusion, and direct patients personally instead of letting them take multiple rounds of the sprawling building in an unhealthy physical state.
The hospital staff should be trained to be super proactive and help patients move through the processes as quickly as possible. They should also be very informative and use different methods to assure patients that everything is under control and that they should just sit back and relax. This will help patients feel confident that they are in the right place and in the right hands.

3. Ensure that safe and certified hospital staff and equipment are used

Going to the hospital can be a very daunting and uncomfortable experience for many. This is mainly because most patients are afraid to receive bad news, wrong treatment or any other similar possibility.

As a medical professional dealing with a plethora of patients on a daily basis, these concerns may not seem like much to you, but these can weigh very heavy on the hearts and minds of the patients.

This is why it is so important that these concerns are addressed even before the treatment is started.

Such anxiety issues could be resolved by employing a number of strategies. You could put up certificates in places where the patient can easily see them such as hospital walls, websites etc.

In other words, as a health facility, do not underestimate the fear that patients feel as they enter your premises for the first time, and also understand your role in helping alleviate that fear. This, in the long run, makes a lot of business sense too.

4. Deliver information in its most simplified form

Patients are most likely to trust doctors on information related to symptoms, treatment, medications and costs. Very few of them will dig up stories related to their health on the internet.

The key to developing patient trust is giving information as simply as possible. Using complicated medical jargon may give the impression that the doctor is highly qualified, but one thing is for sure, it will definitely confuse the patient and cause more anxiety about what’s going to happen to them next.

So it is crucial to provide information to patients in a way that they can easily understand. The hospital’s web presence could also be used to deliver that information so that the patient does not feel the need to consult other online sources which may give the wrong information regarding their diagnosis.

This is one way to ensure that patients keep coming back to you for all of their health-related problems because they have developed a sense of trust for the hospital staff and their services.

5. Be transparent

Because of the huge number of patients that doctors have to see every single day, it can sometimes become challenging to give each one a personal touch.

At the end of the day however, it is essential. I No matter how busy the schedule, it is important to realize that these patients are average people dealing with a lot of fear and anxiety about their diagnosis; they need to know that they are understood and respected.

Small gestures like a smile, eye contact and special attention can go a long way to show the patient that the doctor cares about how she feels and what she is going through.

6. Speak with one brand voice

A strong brand image can although play a great role in instilling trust within the patient, however, it could be further enhanced by doctors by building a strong personal relationship with the patient which is somewhat consistent with the brand as well.

This brand might not show on official brochures or websites, but it can become a part of how the hospital staff interacts with patients on a daily basis.
In other words, the hospital staff should be trained in such a way that they promote the hospital’s brand by showing compassion, going the extra mile for each patients and treating them as guests, and not a liability.

Gaining patient’s trust is an element which is important to the overall success of the business. Patients having trust in any health institution is a form of partnership with them and can ensure consumer loyalty in the long run along with other benefits and hence, should always be encouraged by hospitals.

Andrea Bell is a Freelance writer and a content contributor at www.computermateinc.com, which provides Medisoft V21 software. She writes mostly on technology related stuff. Live simply, give generously and a sports lover. Find her on twitter @IM_AndreaBell

Patient Safety and Medical Sanitation – Developing Trust in Your Medical Professional

July 23, 2016/5013 views / 0 Comments/in BLOG, Guest Blog Posts, Infection Control, Patient Safety /by John Trader

The following guest post on patient safety and medical sanitation was submitted by Rachelle Wilber.

It’s an experience we all have at some point. We walk in to the cold exam room where our vitals are taken and we are told that the doctor will be in shortly. We wonder if this doctor is going to listen to us and take our worries or concerns seriously. Sometimes, whether a hypochondriac or not, we worry about how clean and safe the clinic in which we sit is. Especially with how much foot traffic there is in medical centers. We also worry about engendering a healthy relationship between a patient and their doctor, there should be no fear. There are three key components to building a trusting relationship between doctors and patients: compassion, communication, and professional boundaries.

Is there a link between medical office sanitation and building trust in medical professionals?

Sanitation

The relationship between patient and medical provider is unique in that we are essentially putting our life in a stranger’s hands and trusting that they have the best of intentions. If we’re going in for a medical procedure, we worry about things like infections and aftercare. While of these things should be considered, they shouldn’t be a source of anxiety for the patient. The first key to mitigating some of this worry is to speak with our doctor about it. He or she can help you understand how the clinic is run and reassure you about your personal safety as a patient. The paper on examination tables is changed for every individual patient who visits, and strict sanitary guidelines for equipment and utensils are adhered to. There is nothing to worry about, your doctor is your partner. Your health and safety is of the utmost importance to them.

Medical Misconceptions

The importance of this is demonstrated best by patients with catastrophic illnesses and entering into hospice care where not having a trusting relationship with their doctor can cause patients to feel much more doubt and fear about both the extent of their illness and what’s going to happen to them in hospice care. Professionals, like those at Corner Home Medical, know that there are many misconceptions around this sort of care. Many people look at it as being a place to go to die, when in reality it is a place, or care plan, designed to help relieve pain and ease suffering as much as possible.

Communication

Communicating with your doctor is just as important as his communication with you. Before your appointments, you should prepare with a list of your top concerns to address with them. If you have a pertinent question about how a nurse or phlebotomist took care of you and whether they used proper cleaning procedures when taking your blood, ask them how they were taught to take care of such things. You can always ask questions, medical professionals are they to serve your needs and want you to feel comfortable. They will willingly explain or expound upon any detail you might be wondering about. If a patient expects complete honesty from their medical professional, then they should also be as open and honest as possible.

Boundaries

While it is important to build this relationship with your doctor, it’s also important to keep firm boundaries. The patient cannot be a friend to their doctor and vice versa. If there is a component of friendship in the relationship, the patient or doctor may hold back key information or arguments from fear of hurting the other’s feelings, thus hindering the communication piece.
A 2014 study conducted by The General Hospital of Psychiatry found that a trusting relationship between patients and their care providers actually correlated to better recoveries and lessened disabilities. Learning about sanitation methods and your safety as a patient is worth your time. Effectively using these key elements and finding a doctor you are comfortable with can lead to better outcomes for your health.

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700

3 Unexpected Ways Medical ID Theft Can Harm Your Pocket

July 12, 2016/5512 views / 0 Comments/in BLOG, Guest Blog Posts, Health Care, Medical Identity Theft, Patient Safety /by John Trader

The following guest post covering the impact of medical ID theft was submitted by Michael Rogers.

Are you the recent victim of medical ID theft? Do you know someone who recently discovered their identity had been stolen? If you or someone you know has experienced someone stealing your identity, then you know how unsettling and upsetting it can be. But what you might not realize in the moment is that having your medical ID stolen actually can result in major problems for your bank account. Read on to learn our top three unexpected things you need to know right now about protecting your medical ID and how a stolen identity can result in problems in your pocket. Knowing is power — and you can do something about it before too much damage is done. Read on:

Learn more about the top three unexpected things you need to know to protect your medical identity.

Tip #1: Data Breaches Mean Bad News for You

Did you know that healthcare organizations admit that they don’t have enough security to withstand many cyberattacks? Data breaches to healthcare organizations are at a loss of millions and are under constant attack by malware. What does this mean for you? It means that your medical data is vulnerable, and when an online thief gets ahold of your Social Security number and other medical ID information — including passwords to your healthcare accounts — then you could begin to see not only your healthcare savings account empty out for procedures and products you didn’t authorize, but you also may see your bank account empty out. That’s because many of us use the same passwords over and over again. So don’t be surprised if someone steals your medical ID information and then uses that information to break into your bank and credit card accounts. Change your passwords regularly and encrypt your online sessions to protect yourself.

Tip #2: Unauthorized Procedures

Many of us have healthcare savings accounts. They are a great way to get tax-free cash into an account and to use that cash for doctor’s visits, surgeries, procedures and even products like HIV-testing kits and pharmaceuticals. When someone steals your medical ID information, however, that means they can get access to this account. They can then go online and begin purchasing items that qualify for the account. They also can begin the process of filing insurance claims for fraudulent surgeries and procedures.

Tip #3: Exhausted Medical Benefits

When you become the victim of medical ID theft, you may find that your insurance benefits are no longer available to you when you need them. In most of the cases ID theft victims start to panic and do not know where to start from. If you have any doubts, are any reasons to suspect being ID theft victim you should immediately contact either your local insurance provider or healthcare organization in order to minimize possible losses. Many victims don’t realize this until something happens — like they are rushed to the hospital — and they find their insurance has been denied. Online thieves will steal your information so that they can get the procedures they need in your name. This kind of fraud can take years to unravel — coming at a huge out-of-pocket expense to you. When you need to go to the hospital, you need to go. You can’t wait. And if you’re the victim of fraud, you’ll likely be paying tens of thousands of dollars of that you don’t have because your insurance has been denied.

Protect and Empower Now

Sometimes knowing how you could be vulnerable to a medical ID attack is the first step. When your online presence is threatened and someone steals your social security number or insurance premium information, then not only are you at a big financial risk for procedures and bills you shouldn’t have to pay for — but those breaches could lead to breaches in other areas of your finances, such as your bank account. As you move forward, remember to monitor your medical ID information and medical online activity regularly. The more you know about what is happening in your medical or insurance accounts online, the more quickly you will be able to see when something isn’t quite right. In addition, remember to change your passwords regularly, and don’t use the same passwords for multiple accounts. With an estimated 2.3 million Americans falling victim to medical ID theft in 2014, it’s possible that you also could experience this situation. So stay ahead of the game and protect your pocket with these three key tips.

Michael Rogers- is experienced Director of Operations, manager and educator from USInsuranceAgents.com. Michael is not only well-educated insurance professional, but also very interesting interlocutor, with deep knowledge of modern arts and sports.